
Francesca Giobbi shoes are so fun, so exuberant, so… Brazilian. In the hands of another designer all this color and beading and embroidery might seem like too much, but Ms Giobbi manages to make the designs work.


Ms Giobbi left her native Sao Paolo to study architecture in Italy until her ambition turned to fashion design. She worked for Prada, Gucci, Versace, and Armani, so the classic Italian craftsmanship category was firmly checked. However, her biggest influence is Sergio Rossi – she worked for his fashion house and lists him as her mentor. You can definitely see the Rossi influence in the luxurious trim and the sheer wow factor.

Like many shoe designers who started with architecture, Ms Giobbi’s designs often include strong sculptural elements and emphatic silhouettes…


… as well as particular attention paid to heel shapes…

She returned to Brazil in 2000 to start designing her own label, and within a few years she had established not just a label but also a footwear factory and two shoe stores. Her focus has always been on excellent craftsmanship; all of her designs are handmade, hand embroidered, hand… you get the picture.

I’m a fan of her more adventurous designs, but I really love the twist she gives to traditional shoe styles…

Ms Giobbi recently joined design forces with shoemaker Jorge Guimaraes to create the label Isla Castilla. Like her eponymous label, these shoes don’t follow fashion. Ms Giobbi says she is inspired by what is around her rather than prevailing trends, so these aren’t designs that will be out of fashion next season. She is also deeply religious and credits God with giving her inspiration.

Francesca Giobbi footwear is available through her shop in Sao Paolo and through
e-closet, a Brazilian mail order site which is in Portuguese (it is compatible with Google translator). There are contact details on her
site that you can use to make enquiries about stockists in your area. The pickings are slim, but I am hoping that more retailers will continue to pick up her label. The website for her new label Isla Castilla is still under construction, but keep checking up on it
here. There are plans for a 100% environmentally responsible label as an offshoot of Isla Castilla, which I am very excited about. I will write about that as soon as information and designs are made available.
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